|
AN IMPROVED WAY OF "KNOWING THE
CUSTOMERS"
Managing
the flow of money flowing through a business is the key to
making profits. There are many aspects to managing money (cash
or credit) flows.
TPACC offers the service of measuring the speed of the flow from
customers.
Knowing their speed lets you manage the flow. There is no
such thing as a 'profitable customer', only profitable businesses
exist, and applying the principles of Throughput speed will make
your business more profitable.
Once the speed is known, Customers with different speeds can be
targeted.
Gone, are traditional analyses that identify customer
profitability. In, are techniques such as promoter segmentation
and DCF (Discounted Cash Flow) and with TPACC's Customer Throughputability the
abilities of marketing are hugely enhanced.
Bringing the speed/return factor into the flow of money flowing through
systems, creates a completely new dimension of business
intelligence. The speed or velocity of money that flows from
customers into the business separates more desirable from less
desirable or undesired business from customers. It enables
management to target faster speed customers. TPACC call this
'Customer Throughputability'. Having the knowledge of your
customers Throughputability gives you improved
marketing mix control enabling the whole business make more
money with improved business mixes.
If you need to understand how your
customers money flow speed affects profits, consider talking to us about this
powerful approach.
for assistance.
|